At Forum for the Future, we have been working with companies and governments on sustainable innovation over nearly two decades. But what does a 'sustainable' innovation actually look like - and how do we get more of it? Essentially, it involves the creation of a new product, service or business model that addresses a particular social or environmental challenge - such as air pollution, or access to markets for the poorest in society. And crucially, it must do so in a way which is environmentally harmless, makes a positive social contribution and is economically viable.
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