More printers realize adding services that are logical extensions of their print offering, such as mailing, can quickly contribute to the bottom-line. Even more importantly, the move into mail can help strengthen the business relationship with customers, say printers, establishing a bond that is not easily shaken by low-ball pricing.rnMailing and fulfillment services now account for more than 7% of total annual sales of printers surveyed, according to a recent PIA/GATF study. (For comparison, bindery and finishing services account for about 15% of total sales, while database management represents less than 1%.) A survey at GAM's Website, graphicart-sonline.com, finds 60% of respondents offer some kind of mailing services, with another 30% planning to do so in the near future.
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