Why Direct Group Chose JetStream

摘要

Crates now being opened at mega-mail printer Direct Group contain an unprecedented piece of technology: the first U.S. installation of the Oce JetStream 2200 system. CEO Don McKenzie sees JetStream's unique technological applicability to the emerging market for trans-promotional print and highly personalized "trigger mailings." These mailer runs use dead-on personalization data—drawn from a new wave of data made available by affinity and shoppers club cards and items scanned at retail registers—to spark recipient reaction: a "How'd-you-know-that-about-me?" moment while picking up a phone or Googling to order or ask more about it.