PRINTING FOR THE TRADE

摘要

Trade printers are flourishing at a time when the industry's "independent seg-ment" is tossing aside former taboos and adjusting to a stark new rule: No rules stipulate who can sell to whom. But that wasn't always the case. Traditional buyers of trade print services were quick printers and brokers (most despise the term, preferring "distributors"), and the printers who sold to those firms had to be "dedicated"—no direct sales forces of their own—or they were dead. The supply chain was clear and linear.