Soft-drinks - a paradigm shift Renate Stogmuller

摘要

Still beverages, plus "healthy" and nutritious drinks, are becoming ever more popular. This also and in particular applies to the Asian markets. In 2010, Coca-Cola launched a fruit-juice/milk-based mixed drink and a green tea in Vietnam as well. For this purpose, Coca-Cola Beverages Vietnam (CCBV), a company owned by the Coca-Cola Sabco group, installed its first PEThotfill line. The trend towards nutritious and healthy RTD beverages continues unbroken, providing major potential for the future. So it was high time for Coca-Cola to move into this segment, offering as it does attractive profit margins as well.