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Re-presenting women executives: valorization and devalorization in US business press

机译:重新代表女性高管:美国商业新闻中的增值与减价

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摘要

Perceived compatibility between requirements of managerial work and attributes of women is believed important to the advancement and success of women, and research demonstrates continued ambivalence about women executives. The question of how images of women executives are disseminated, reproducing or contesting negative characterizations, has received little attention. The research reported here focuses on US business press as a cultural carrier disseminating images of women executives. Critical discourse analysis examined 27 front page Wall Street Journal accounts of 22 women executives in the year following Carly Fiorina's appointment to head Hewlett-Packard; 20 front page accounts of 24 men executives were used as comparison.
机译:人们认为,管理工作的要求与女性的特质之间的相容性对女性的晋升和成功很重要,研究表明,女性高管的持续矛盾情绪。女主管形象如何传播,复制或对抗负面特征的问题鲜为人知。这里报道的研究集中在美国商业媒体上,作为传播女性高管形象的文化载体。批评性话语分析检查了卡莉·菲奥莉娜(Carly Fiorina)被任命为惠普公司负责人后的这一年中《华尔街日报》对27位女性高管的27条头版报道;比较了24位男性高管的20个首页帐目。

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