Spot color abounds in packaging and high-end commercial print where brand identity is important. As an alternative to four-color or multi-color process print, spot color delivers the most vibrant, chromatic color results and is often much easier to control. In many cases, the same color must be matched across various print processes and varying substrates. Successful results require convergence of several key factors, including color identification, brand owner color goals and expectations, the specific materials and print processes involved, functional properties of the printed item, and the tools and techniques utilized at each phase of the reproduction process. Let's take a closer look at each of these areas.
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