One-to-one Creates Big Business Opportunities

摘要

According to a recent InfoTrends study, the demand for customized communications is increasing rapidly, specifically due to the astounding volume of commercial messages received by consumers every day. To rise above the clutter, marketers must find unique ways to differentiate their messaging to reach- the right customers with relevant and result-oriented communications. For many savvy marketers and print services providers, this information is not news. They have kept their fingers on the pulse of consumers and stayed ahead of the curve by developing competencies in personalized communications that increase response rates and generate new business, all while staying within constantly shrinking budgets. These visionaries have not only laid the groundwork for what we know today as one-to-one marketing, but they continue to develop their expertise and services to meet ever-changing trends with the latest technologies. For some, this includes expanding beyond more traditional variable-data print by incorporating Web and email capabilities, as well.