THE ONE STRATEGY YOU NEED: TO COMPETE IN TODAY'S CROWDED MARKETPLACE

摘要

For many printers, competitive pressure is the name of the game today. The market is crowded with competitors, many of whom are trying to outmuscle everyone else by slashing prices to secure business. As an added challenge, many large customers are taking advantage of this increased competition and their large-scale buying power to dictate lower and lower prices, which squeezes margins and stifles profits. To ensure your survival in such a tough marketplace, your business management strategy needs to include a strong competitive strategy. It must set you apart from your competitors to make it crystal clear why your customers should choose you-and why they can't live without you.