A holistic approach to security evaluation

摘要

Investors tend to measure the equity markets with either fundamental or technical analysis. While either approach has worked for some over time, the right answer may be to use a combination of both.rnFundamental equity traders rely on factors such as earnings, earnings growth or valuation ratios to select securities. Technical traders use moving averages, trading volume patterns or price breakouts.rnOne method is not necessarily better than the other; each has its merits. By leveraging the strengths of both of these styles, we can not only increase our success rate in selecting securities, but also improve our portfolio management.