There is an increasing pressure on not-for-profits - from donors, media, foundations, and governments - to measure the quality of outcomes.rnAmbitious mission statements are no longer enough to attract their support. Merit, most now agree, needs measuring.rnDespite the increasing awareness by those who run nonprofits to realize that 'doing good' must be measureable, there remains in some circles a tendency to avoid formal appraisals of program performance. The resistance, one might imagine, is that when one is doing good, one's focus or priority is simply to work hard to do, rather than wasting time by looking back to assess what was done.
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