A Chronology of Health Care Marketing Research

摘要

This monograph describes the marketing research that has been published in the top marketing journals since their inception relating to health care, broadly defined. Over 1,000 articles are summarized across the chapters relating to consumer behavior and food, consumer behavior and other consumption, and business marketing issues. Research from outside of marketing is also briefly reviewed. This monograph celebrates the research that has been accomplished and closes with suggestions for future research.