The entire world is waiting with bated breath for the cauldron to be lit at the 2008 Olympic Games in Beijing

摘要

The igniting of the flame on Aug. 8 will spark a new era for China-signifying the transformation of the country into a new economic powerhouse that has achieved modernity. Taking into account the billions of people who will be watching the spectacle, the event promises to be a perfect platform for companies to support the athletes, and at the same time promote their brands.rnWith more than 10,700 athletes from up to 205 countries gathering in this iconic city, every company-from Allstate to Visa-will be a part of the spotlight.