Publishers Try Cashing In By Crashing Wall Street Tomes

摘要

Since bear stearns fell, publishers have been racing to get out meltdown books. So does being first guarantee being the bestseller? Nicholas Dunbar's book on Long Term Capital came out nine months before Roger Lowenstein's, yet Lowenstein's When Genius Failed became the must-read. "It's nice to be first, but it's better to have a book that lasts," says Penguin Portfolio's Will Weisser. A sampler is below.