Putting Ads Into Apps

摘要

In case you haven't noticed,the relationship between Apple and Google is starting to get a little frosty. One person at the center: Omar Hamoui, the founder of mobile ad network AdMob, which places ads in apps. Both companies made aggressive bids for AdMob last fall, but Google won out, forking over $750 million in stock. That makes Hamoui a pioneer in an exploding new industry-and a likely contender for Fortune's 2010 40 Under 40 list.