AS ONE OF THE SUBSIDIARIES OF HAIER GROUP,Qingdao Haier made Fortune's 2018 GLOBAL 500 Annual Ranking of the Largest Companies in the World by virtue of its revenue scale, its global branding through a remarkable series of acquisitions, and the success of its brand building and smart ecosystem platforms that empower consumers' lives withsimplicity, smartness, and speed.In 2017, for the ninth consecutive year, the global market survey agency Euromonitor said that Haier is the number one brand of major appliances in the world in volume sales.That hasn't happened by chance. In short, it's the principle of being "User Oriented." Driven by the Rendanheyi Model, Qingdao Haier has successfully established a global footprint. Ren refers to employees and dan translates to user value, meaning that employees create and deliver value for users (consumers) while realizing their own value.
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