Form follows customers

摘要

A Senior manager of a multinational recently leaned across the dinner table and asked: "Jim, how would you organize a company?" What functions, she wanted to know, should be centralized? Which should be decentralized? Should business units be organized by geography, by product or otherwise? As I carefully framed my response, I realized I hadn't heard such questions in a long, long time. "How do you segment your customers?" I began.