Health Care Products

摘要

Drugmakers spent $1.3 billion last year in consumer advertising. The money paid off—Viagra (impotence), Claritin (allergies) and Propecia (baldness) being the most spectacular successes. Led by a string of new FDA-approved drugs from Genentech, Immunex, Centocor and others, biotech bounced back after years of producing a lot of neat science but few product breakthroughs.