Nice try, Lincoln Life. But not quite good enough. Breaking with its colleagues in the agent-based insurance industry, Lincoln is selling a cut-rate variable annuity on the Internet. Because it has no agent to compensate on these computer-generated annuity sales, Lincoln can offer a pretty good deal—a 3% surrender fee, compared with the typical 6% for agent-sold policies, and an annual "mortality and expense" fee of 55 basis points, again better than the usual.
展开▼
