Investors are too often lousy consumers. Many people would not buy a fishing rod without first checking Consumer Reports, two sporting goods stores and three Web sites. They think nothing, though, of sinking thousands into a stock because of a media report or an analyst's recommendation. But it is not just the casualness with which they invest that bothers me most. It's a willing suspension of disbelief that would be more appropriate to someone watching Saturday morning cartoons. If Wile E. Coyote thinks his Acme Rocketskates will let him catch the roadrunner, as advertised, fine.
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机译：投资者往往是糟糕的消费者。如果没有先查看消费者报告，两家体育用品商店和三个网站，许多人就不会买钓鱼竿。但是，他们没有想到由于媒体报道或分析师的建议而导致成千上万的股票下沉。但是，最令我困扰的不只是他们投资的随意性。这是一种难以置信的不信任感，更适合于观看星期六早上播出的动画片的人。如果Wile E. Coyote认为他的Acme Rocketskates可以让他赶上广告宣传的行车手，那就很好。
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