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摘要

Just hauling goods across the ocean is no way to make money. But Neptune Orient can make money figuring out when and where to haul. There's irony in oakland Calif.-based American Presi-dent Lines' surging position in the high-growth business of international logistics. When 150-year-old APL was acquired for $825 million by Singapore's Neptune Orient Lines in 1997, it nearly torpedoed the Asian containerized shipper. Neptune's purchase of a company twice its size came on the eve of the region's financial crisis. "It was a pretty brave move," Flemming Jacobs, Neptune's chief executive, says dryly.