Publicity Shy

摘要

Why it's okay to sell prints of Tiger Woods but not of the Three Stooges. Tiger woods doesn't want his portrait painted. Rosa Parks doesn't want a song named after her. The heirs of the Three Stooges don't want their mugs on T shirts. Their weapon? Right-of-publicity laws, which give people the right to control the use of their identity. The laws were meant to apply to commercial uses—that's why General Mills needs permission to put Michael Jordan on Wheaties boxes.