Procter & Gamble gave up on Oxydol, your grandmother's laundry detergent. Can the soap make a comeback with sweaty slackers? Few grocery store brands have been around as long as Oxydol, the 86-year-old "rich, safe, speedy soap" in the or-ange-and-blue box. Procter & Gamble's first laundry detergent was among the earliest-advertised soap brands. Its sponsorship of the popular Ma Perkins radio show in 1933 helped coin the term "soap opera."
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