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Blue Streak

机译:蓝色条纹

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摘要

" I told them to go jump in a lake!" jack Hugh McClung fumes, moments after ending a testy telephone exchange with Federal Trade Commission lawyers. The regulators have been hounding McClung about cure-all claims he made (until recently) in infomercials for Super Blue Stuff. The skin cream, he vowed, repeatedly and preacher-like, was "guaranteed to relieve all kinds of chronic pain in five minutes." Bald-headed and plainspoken, McClung, 68, apparently flew under the FTC's radar for almost two years even though he spent as much as $1.7 million some weeks―$46 million, or a spine-tin-gling 60% of sales, through the third quarter of this year―to air the hard-to-miss advertorials, which also starred semi-celebs such as former Major League Base-bailer Jim Lefebvre. "This is the most amazing product you are going to try," McClung raved.
机译:“我告诉他们去湖里跳!”杰克·休·麦格朗(Jack Hugh McClung)发烟,与联邦贸易委员会(Federal Trade Commission)律师结束了电话交换后不久。监管机构一直在追捕麦格伦关于他(直到最近)在Super Blue Stuff的商业广告中宣称的所有治愈方法的说法。他发誓,这种护肤霜反复传教士般,“保证可以在五分钟内缓解各种慢性疼痛”。现年68岁的麦克伦光头秃顶,直言不讳地在联邦贸易委员会的监视下飞了将近两年,尽管他在过去几周花费了多达170万美元——4600万美元,或占总销售额的60%,这是他第三次今年第四季度-播出了不容错过的广告商,这些广告商还曾出演过半名人,例如前美国职棒大联盟经纪人吉姆·莱菲弗尔(Jim Lefebvre)。 “这是您要尝试的最惊人的产品,” McClung狂赞。

著录项

  • 来源
    《Forbes》 |2002年第9期|p.317-318|共2页
  • 作者

    DIRK SMILLIE;

  • 作者单位
  • 收录信息 美国《科学引文索引》(SCI);
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 世界经济问题;
  • 关键词

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