With its raunchy song lyrics and snapshots of tattooed groupies showing off their bikinis, the Internet site of Redline Entertainment looks like that of any other new record or video label desperately jostling for attention. But unlike most other struggling labels, this one is backed by some very deep pockets: It's a wholly owned subsidiary of Best Buy, the $20 billion (expected fiscal 2002 sales), 1,900-store consumer electronics and appliance retailer better known for big-screen TVs and washing machines. You wouldn't know that from clicking around the site. Other than a terse reference to Best Buy buried in the legalese and a few mentions elsewhere deep in company documents, the big retailer has gone to great lengths to distance itself from Redline. "I really can't offer you any more information on the strategy," says a Best Buy spokeswoman. "We haven't made that information public."
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