Lois davis is one of many reasons that Mario Moretti Polegato has stumbled in America. The founder of Geox SpA, maker of "breathable" shoes and apparel, has built up a very tidy business in 68 countries, netting $34 million on revenue of $305 million last year. Geox has 210 stores in Europe, where its shoes have been grabbed up by millions of shop- pers, the Italian army, even the Pope. And in the States? Davis, a stay-at-home mom, likes the sneakers she bought her kids. So much so that she has frequently haunted the Madison Avenue Geox store—the only one in New York City—in search of other pairs in a different style.
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