Sell, Baby, Sell

摘要

In texas they do everything big, even obsolescence. Take the abandoned Dell desktop computer factory just a few miles from its Round Rock headquarters. It's bigger than the Alamo. Back when Dell had 18% of the worldwide personal computer business in 2004, the company's Topfer Manufacturing Center cranked out 40 PCs a minute.rnAlas, Dell closed the plant in 2008 after a period of management upheaval and bad stumbles over customer service problems. By the end of last year its worldwide share had slipped to 15%; its market cap fell to a fourth of the more than $140 billion it was in 2000; and Hewlett-Packard became the PC sales leader. Founder Michael Dell returned to the chief executive role in 2007 to stabilize the company.