We're Not Groupon!

摘要

When groupon hit the cover of FORBES in 2010 as "The Fastest Growing Company Ever," it spawned a global gold rush. There was ClanDescuento in Chile and Kolektiva in Croatia. Filipinos got their daily deal fix at Ensogo, while Vietnamese shoppers chose from 100 different copycats. And within the brick walls of Harvard Business School, Bom Kim got an idea. What about Korea? With the U.S. market already crowded, Kim saw Korea, where he was raised, as an obvious target. "The biggest point of friction in e-commerce is the time it takes for an item to get to you," he explains. In Korea that time is minimal since 50 million people live in a country the size of Indiana.