FINANCE

摘要

Last month producer Rob Thomas turned to crowdfunding darling Kickstarter to raise money for a feature film based on his cult WB show, Veronica Mars. Just ten hours later he hit his goal of $2 million— and notched a new record for the four-year-old platform (in speed, not dollars; the Pebble watch had raised $10.3 million). "It's never been possible to let fans directly influence whether something gets made," says Kristen Bell, star of the series. "Kick-starter has changed all that." Having financed thousands of projects from videogames to urban farms, CEO Chen, 36, says Kickstarter is the most powerful way for creative people to raise money—via the masses.