The world of snack foods is a Manichean struggle for the soul of your stomach. Do you reach for the tasty, high-calorie, additives-rich mozzarella sticks-or less processed, lower-calorie fruits and veggies? Inventure Foods of Phoenix isn't picking sides. It plays to both our better and worse angels of appetite. "We still believe in the 'indulgent' food business-it pays some bills, and we don't want it to completely go away," says CEO Terry McDaniel, 57. "But our focus-and most of our growth-has been the 'healthier natural' side."
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