ASIA CALLING

摘要

LINE. Social messaging platform is big on letting users share games and cute digital stickers, which together made up 80% of its $154 million revenue in the third quarter. Created in 2011 by engineers at the Japanese arm of South Korea's Naver Corp., it now claims 300 million registered users. Monthly actives are a mystery, but one investor in a rival app suspects 27%. LINE is reportedly planning an IPO in 2014 at a valuation of $8 billion and recently set up offices in the U.S. to court celebrity ambassadors.