THE COORS FAMILY BRANCHES OUT

摘要

Three hundred thousand tourists flock to Golden, Colo, each year to pay homage to the Coors family beer business. They pass liquor stores stocked with racks of Coors; a statue of the town's original brewer, Adolph Coors; and a series of signs leading to the largest beer factory in the world. There are no signs, however, pointing to a campus of low-slung, beige buildings tucked 2 miles behind the brewery that serves as global headquarters for the other half of the family empire, a secretive ceramics company named CoorsTek that is making the Coors family more money than its famous beer business.