Peugeot on the Go

摘要

QUICK: What comes to mind when you think of the French carmaker Peugeot? Quality? Probably not. Performance? Um, unlikely. How about innovation? Doubt it. So you've got to appreciate the candor of Carlos Tavares, the chief executive of France's Groupe PSA, which makes Peugeot, Citroen and DS brand vehicles and ranks a distant tenth global- ly in terms of vehicle sales. "We are dinosaurs," he says plainly of his 207-year-old company, which produced coffee mills and bicycles before automobiles. "And if we don't want to disappear like dinosaurs, we have to operate in a different way."