Storytelling Adapts To Media's New Era

摘要

I'VE DEVELOPED A PATTERN over the past six years in the way I take a new Forbes product to market. I go off-Broadway for feedback at launch time. That means visiting Europe to see a dozen or so advertising agencies and brand marketers. London, Paris, Zurich—and Cannes for the giant digital ad festival—are not exactly off-Broadway, but they don't compare to the size and scope of the New York ad market. Last month, I was in Paris and London as we began to roll out an exciting new twist to our new native ad strategy that some might find radical.