A majority of executives across the apparel, technology, professional services, and food and beverage industries agreed that achieving growth has become tougher in light of changing customer patterns, according to a survey of 200 executives conducted by HSBC and Forbes. Of those facing difficulties, 47% said a primary challenge is meeting consumer expectations -even as they describe the current economic environment as business-friendly and robust.The following key findings illustrate how companies are tackling the challenge and how prepared they are to adapt to fast-changing customer expectations.
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