Strategic Applications for Sensory Evaluation in a Global Market

摘要

AS COMPANIES EXPAND THEIR business horizons and compete on a more global basis, it becomes important that they develop actionable information about their products and those of their competition. It is important because of the relative ease with whicheven modest market success attracts attention in the form of more competition. To compete effectively, companies must know their products, not only in terms of marketing, production, and raw materials, but also in terms of the consumers'reactions, in what ways products differ from competition, and which of those differences are most important, and this information should not necessarily be limited to a single country. This is particularly true for sensory information, which can be developed in a matterof weeks and put to immediate use, often faster than it takes to obtain raw materials and work out processing conditions.