In the MIX

摘要

In the fall of 2006, Dining Services at 33,000-student Brigham Young University in Provo, Utah, launched MIX Magazine, an online marketing tool. MIX provides Dining Services with an additional avenue to disseminate information on the Web. Instead of simply reiterating different dining venues available to students, the magazine features recipes, 30-minute meals and other food-related features, such as hosting a Cinco de Mayo party. Here, Dean Wright, director of Dining Services, and Natalie Mitts, student editor of MIX magazine, speak about how the magazine allows them to reach out to students.