The future consumer breaks all the rules

摘要

What will the American food consumer look like in 2030? Demographi-cally, it's unlike anything the country has seen before. By then, all baby boomers will be older than 65, with 20% of the population at retirement age, according to the U.S. Census Bureau's 2017 National Population Projections. "Within just a couple of decades, older people are projected to outnumber children for the first time in U.S. history," said Jonathan Vespa, a demographer with the U.S. Census Bureau.