PRECISE POSITIONING OF CODING AND MESSAGES

摘要

Five years ago, the London-based family spotted a gap in the market for ice lollies which offered more in the way of quality than colourings, flavourings and sugar-water. Co-founder Karis Gesua says, "There was nothing on the market that was healthy, and we came up with a concept where the ingredients are organic, use whole fruit, and avoid all of the major allergens."