Suntory's FOSHU beverage breaks initial sales target

摘要

The new health drink from Suntory Beverage & Food Limited breaks its annual sales target of one million cases after launching only in October. The company has revised its target to two million cases. Iyemon Tokucha is the first food for specified health uses (FOSHU) drink that is documented to help break down body fat. The beverage is made from Japanese tea leaves selected by a master tea blender from tea company Fukujuen in Kyoto. It also contains quercetin glycoside which can activate Upases, the enzymes that break down fat.