Reduced sugar claims can mislead consumers

摘要

New research has revealed that British consumers feel misled by the claim 'reduced sugar'. The report - carried out by Leatherhead Food Research (LFR), on behalf of British Sugar -said consumers expected food and drink that claimed to have'reduced sugar'to also have reduced calories. LFR's research claimed this was not always the case, as other carbohydrates often replaced the sugar, leading to a similar calorie content but with less sugar.