Own-label eats in to branded market share

摘要

Branded food manufacturers need to establish unique selling points if they are to stem the rising tide of own-label suppliers stealing market share from them, Kantar Worldpanel director Adrian Atterby has warned. The warning followed the publication of new data which showed that sales of own-label foods grew by 1.32% between 2011 and 2013. The data, commissioned from Kantar Worldpanel by marketing firm MSL Group London, also showed that own-label accounted for 47% of total grocery sales in the first two months of 2014.