Meat-ing safety standards

摘要

Health is a key trend that is here to stay, and the meat industry is no exception to the rule. Customers in the west are increasingly conscious of health issues; numerous studies have linked healthy nutrition to improved health today, as well as improved prospects to live a longer and healthier life. So are consumers actually taking the advice and improving their diets? As demand for natural products such as organic foods and free-range meats suggest, consumers are aware of what they want and even more so of what they don't. They favour meat products free from antibiotics, artificial ingredients, chemicals and fillers.