Mondelez misses the mark in star rating comparison: Choice

摘要

Products manufactured by Mondelez, the parent company of Kraft, Cadbury and Oreo scored less than its competitors in three separate product comparisons undertaken by Choice. Choice campaigns manager, Angela Cartwright, said that of the three comparisons, the Health Star Rating "shot down the Mondelez product each time." "Choice decided to take a closer look at Mondelez after the company attempted to discredit the Health Star Rating Scheme, claiming the scheme was 'ill-founded, unscientific and confusing', when in fact it was considerably informed by market research showing strong support for it," Cartwright said.