Accessible packaging design is the key to helping many consumers have the ability to eat and drink

摘要

How many times have we all grabbed a knife to open a pack of food, spilt it across the kitchen because the pack was too hard to open, been unable to read the text on the pack (even with glasses on) and then vowed to never buy that brand again? Now imagine if you were part of the ageing population, hospitalised, a consumer with a disability, an arthritis sufferer or a child. All too often, accessible packaging is not considered when designing products, which in turn leads to unnecessary frustration when opening and closing packs, reading the ingredients and opening instructions on packaging. It is important that packaging technologists consider how their packaging design could affect someone's ability to eat, drink and the flow on of wasting food.