VARCODE'S SMART BARCODE LA-BELS TRACK TIME AND TEMPERA-TURE OF PERISHABLE FOODS

摘要

A new digital labeling technology from Varcode enables grocers and meal kit suppliers to track food temperatures throughout the cold chain, while ensuring compliance, increasing product sustainability and reducing costly waste. "Fifty four percent of consumers who have not ordered food online cite concerns about temperature freshness. Additionally, 27% of consumers say they've had temperature problems with food deliveries, and 8% say they or someone they know has become sick from eating perishables with temperature problems," says Joseph Battoe, president and CEO of Varcode. "A primary concern for grocers and meal kit companies is sustaining the current growth pattern, and a major factor in that effort is their ability to ensure product safety and build customer confidence." Varcode's solution relies on digital "smart barcode" tags applied to each perishable food bag or box, which dynamically change based on customized time and temperature parameters. The labels use a combination of precisely tuned chemicals and a uniquely printed layer to capture temperature variances when and where they occur and create a permanent, irreversible digital record accessed by Varcode's proprietary smartphone app. Varcode's digital records are cloud-based and accessible by grocers and meal delivery companies from the point of processing through customer delivery.