"The microwave is currently seen for three things," says Dan Keefe, marketing director for Georgia-based Graphic Packaging International (GPI). "Reheating beverages, popcorn and for reheating leftovers. GPI is striving to extend the reach of microwaves and in essence help consumers get over some of those bad experiences and past perceptions." With the help of GPI's patented microwavable packaging technology called Quilt Wave, Vancouver-based Sepps Gourmet Foods developed North Americas first microwavable grilled cheese sandwich. Consumers will now be able to take this sandwich from freezer to microwave to table in about one minute. Even without an embedded image of the Virgin Mary, Sepps microwavable grilled cheese sandwich cooks up crispy and that, in itself, is nothing short of a miracle.
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