Betty Crocker adds convenience to the baking aisle

摘要

Betty Crocker, a General Mills, Inc. brand, has introduced two convenience-oriented baking mix products. The Betty Crocker Shake-n-Pour Desserts mix requires the addition of water to make chocolate brownies, confetti cupcakes or chocolate cupcakes. The Betty Crocker Cereal Equity Muffins mix allows consumers to make muffins featuring popular cereal flavors such as Cocoa Puffs, Reese's Puffs and Cinnamon Toast Crunch.