McDonald's menu in 2013: Energy, excitement and innovations

摘要

McDonald's Corp., which by its own admission suffered a "stall" in innovation within the United States last year, plans to avoid a similar fate in 2013 with more product introductions across the restaurant chain's entire portfolio of categories, said Don Thompson, president and chief executive officer. In a March 13 presentation at the UBS Global Consumer Conference in Boston, Mr. Thompson said McDonald's missed out on a product launch early in 2012 after a poor screening from its consumer base, and wasn't able to really get the ball rolling until a new line of beef sandwiches hit the market in the fourth quarter.