Campbell's c.e.o. offers candid assessment of C.P.G. today

摘要

Give Denise Morrison, Campbell Soup Co.'s president and chief executive officer, credit. During her company's presentation at the Consumer Analyst Group of New York conference on Feb. 18, she did not equivocate about the current state of the consumer packaged goods sector. She confronted the issue head on and left no doubt the marketplace her company, as well as many others, are competing in is in the midst of dramatic change. "We are contending with what I've previously characterized as seismic social shifts that are redefining the fundamental framework in our relationships with customers and with consumers," she said. "They include, for example, major demographic changes not only in the rising importance of new consumer populations such as Latinos and the millennial generation, but also revolutionary changes in the definition and composition of the family that bear witness to a world of increasing diversity, new economic realities and powerful social transformations such as mushrooming numbers of adult-only households, single-parent households, multi-generational households, multicultural households and same-sex households, all of which eat and shop differently than the traditional family as our industry long defined it."